Lingyi
Kong

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lingyikongdesign@gmail.com
Lingyi is an award-winning branding designer. They work with clients across diverse industries—including culture, gaming, tech, healthcare, and consulting—helping them define brand positioning and build cohesive, future-facing brand systems.
In addition to their design practice, Lingyi teaches interaction and UI/UX design at Parsons and RISD. Their cross-disciplinary work explores the intersection of visual storytelling and technology and has been exhibited in museums, galleries, bookstores, and digital platforms worldwide.        

HER, WAY, HOME Year: 2024[Identity Design] Client:  New England Conservatory
Muse Design Award
🥇Gold Winner in Communication Design

Indigo Design Award
🥇Gold Winner in Branding for Graphic Design
🥇Gold Winner in Branding for NGO & Non-Profit Her Way Home is more than a performance—it is a cultural brand that redefines the intersection of music, identity, and design. Created for the New England Conservatory, it celebrates the artistry and resilience of Asian female musicians, blending heritage with contemporary performance.

The project brings together musicians from Asia to Boston, each carrying a unique blend of heritage, contemporary expression, and artistic evolution. More than a performance, Her Way Home becomes a poetic exploration of identity, displacement, and belonging, where nostalgia and aspiration merge into a dynamic artistic dialogue. Through evocative soundscapes and fluid visual storytelling, the performance embodies both a homecoming and a forward-moving journey, reflecting the duality of cultural roots and new frontiers.



Recognition:World Brand Design Society - Her, Way, Home – New England Conservatory Degree Project Identity
Artist Spotlight: Lingyi Kong — Designing Pathways Between Culture And Technology