Lingyi
Kong

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lingyikongdesign@gmail.com
Lingyi is an award-winning branding designer. They work with clients across diverse industries—including culture, gaming, tech, healthcare, and consulting—helping them define brand positioning and build cohesive, future-facing brand systems.
In addition to their design practice, Lingyi teaches interaction and UI/UX design at Parsons and RISD. Their cross-disciplinary work explores the intersection of visual storytelling and technology and has been exhibited in museums, galleries, bookstores, and digital platforms worldwide.        

Euclase TabletYear: 2022
[Book Design] Exhibit at Central Academy of Fine Art Museu
"Future Archaeology: Euclase Tablet" blends graphic design with historical and futuristic themes, setting up an unreal museum.
The work examines the vulnerabilities of marginalized communities during crises, questioning historical continuity and societal divides.



Risograph& the Weathered TextureThe book is printed using Risograph, a method known for losing details from the original file. How might a similar process be happening in our society? Through design, materials, and typography, the book reflects a memory weathered by human activity. This memory board—in the form of a book—serves as a reminder of one key idea: Not everything solid stays that way.







Exhibition Visual System & The Ash Typeface
*(Typeface Design), (Exhibition Design)

Echoing the time of its creation during the pandemic, this typeface and exhibition design reflects a period when the designer was confined at home without access to a professional printing system. However, this limitation became a catalyst for deeper reflection on the essence of visual design—what it represents, and the narratives it conveys.

Pixels, as the fundamental units of images, resemble individuals within a community. Just as pixels must resonate and collaborate to form a cohesive image, individuals must come together to shape a broader context, a trend, or a powerful movement. In this spirit, Lingyi discovered her grandfather’s electrical tape in the garage and used it to give visual form to her concept.

Much like Helvetica, which was designed with a systematic approach, The Ash sans-serif series emerges as a manifesto. It reflects a shared narrative: "We are the ash of Euclase City, building our city from our ashes." This typeface embodies the strength found in collective effort and the resilience born from collaboration.




Recognition:E.3 Euclase Tablet - Illegal Museum of Beyond
UUAD: In Conversation: Lingyi Kong, On the Myth and the Code